Career clusters

Career Clusters

Marketing & Sales

The Marketing and Sales Career Cluster is all about influencing people. This can mean to persuade people to buy products or services, or to convince people to engage with a particular mission or cause.

What's included?
  • Marketing & advertising
  • Market research, analytics & ethics
  • Retail & customer experience
  • Strategic sales

Quick facts

High growth

Jobs are expected to grow faster than average, driven by the explosion in digital marketing.

Competitive pay

Sales roles often pay a base rate with bonuses and commissions that depend on sales.

Digital advertising

Online marketing far exceeds all other forms of advertising like print or television.

Technological innovations

Consumers are increasingly using phones for purchases and personal recommendations.

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