What Product and Solutions Marketing contributes to Cardinal Health
This is an essential product marketing role that supports the Urology business within the US Regional Healthcare Essentials marketing team. This business serves traditional acute and non-acute medical markets and has opportunity for growth in new distribution channels and within new customer segments.
Product Marketing is responsible for defining the product, market and life cycle management strategy including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability
The Product Manager is responsible for working closely with cross functional teams to ensure operational excellence and long-term sustainable growth. This role reports directly to the U.S. Director of Healthcare Essentials. With an aptitude for analysis and critical thinking, this role will lead through everyday business management activities including attentive sales and customer support, mindful inventory analysis, detailed financial comprehension and decision making, and management of new business pipeline. In addition, marketing strategy activities including product and portfolio messaging, new product launches, engagement campaigns, new US market assessments, competitive positioning and voice of customer and customer journey analysis in the pursuit of an exceptional customer experience.
The Product Manager will be responsible for the Urology portfolio within the broader Healthcare Essentials portfolio. The Product Manager will lead complete portfolio management for the Urology P&L, including demand planning, pricing, marketing strategy development & execution, sales enablement & engagement and commercial product launches.
Responsibilities
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business.
Accountable for gaining and driving cross functional support from all stakeholders
Identifies and remains current on market trends.
Determines product lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success
Understands methods available to execute primary research (VOC) that are necessary to drive portfolio and product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions
Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales
Defines product messaging strategy and communication objectives
Qualifications
Bachelor's degree preferred
4+ years experience in related field preferred
Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
Demonstrates strong financial acumen and logical decision making in the general business environment.
Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, this includes identifying the appropriate channels to market.
Must have the ability to understand market trends and competitive positioning and can establish and/or adjust the product offering
Proficient in mining data and interpreting findings to solve problems and tell a story
Microsoft Office experience with an emphasis on Excel and PowerPoint
Excellent verbal & written communication skills
Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
Ability to travel up to 10%
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Solutions are innovative and consistent with organization objectives
Completes work; independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Anticipated salary range: $78,500 - $112,100
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 06/17/2024 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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