| College or Training Provider |
American River College
Sacramento, CA
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| Program Title |
Marketing - Introduction
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| Program Description |
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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| Length |
15 weeks (216 hours)
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| Degree or Credential |
Certificate, 12 weeks to less than 1 year
Marketing - Introduction
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| Online or in-person |
Online
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| May prepare students for these careers |
Advertising and Promotions Managers; Business Teachers, Postsecondary; Fundraisers; Fundraising Managers; Market Research Analysts and Marketing Specialists; Marketing Managers; Sales Managers
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