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Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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      Wages for Market Research Analysts and Marketing Specialists in CALIFORNIA

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      Location Pay
      Period      		 2022
      10% 25% Median 75% 90%
      United States Hourly $18.40 $24.03 $32.80 $47.60 $63.39
      AreaName Yearly $38,280 $49,980 $68,230 $99,000 $131,850
      California Hourly $20.73 $28.28 $36.65 $50.78 $73.10
      AreaName Yearly $43,110 $58,820 $76,230 $105,620 $152,060
      San Jose-Sunnyvale-Santa Clara, CA Metro Area Hourly $26.78 $37.11 $51.62 $79.36 $91.42
      AreaName Yearly $55,690 $77,190 $107,370 $165,060 $190,160
      San Francisco-Oakland-Hayward, CA Metro Area Hourly $24.41 $33.84 $46.67 $64.85 $82.22
      AreaName Yearly $50,770 $70,380 $97,080 $134,880 $171,020
      Napa, CA Metro Area Hourly $20.81 $29.22 $37.80 $50.01 $57.69
      AreaName Yearly $43,280 $60,780 $78,630 $104,020 $120,000
      Santa Maria-Santa Barbara, CA Metro Area Hourly $20.50 $26.42 $36.03 $49.11 $64.28
      AreaName Yearly $42,630 $54,960 $74,950 $102,160 $133,700
      San Diego-Carlsbad, CA Metro Area Hourly $20.73 $27.14 $35.28 $46.97 $62.42
      AreaName Yearly $43,110 $56,450 $73,370 $97,700 $129,840
      Santa Rosa, CA Metro Area Hourly $18.73 $24.97 $33.88 $49.42 $59.28
      AreaName Yearly $38,950 $51,930 $70,470 $102,790 $123,300
      Sacramento--Roseville--Arden-Arcade, CA Metro Area Hourly $17.18 $25.19 $33.67 $44.93 $62.79
      AreaName Yearly $35,740 $52,400 $70,030 $93,460 $130,600
      Vallejo-Fairfield, CA Metro Area Hourly $21.77 $25.93 $33.60 $45.11 $60.09
      AreaName Yearly $45,290 $53,940 $69,880 $93,820 $124,990
      Los Angeles-Long Beach-Anaheim, CA Metro Area Hourly $20.42 $27.57 $33.59 $48.12 $63.23
      AreaName Yearly $42,480 $57,340 $69,870 $100,080 $131,520
      Modesto, CA Metro Area Hourly $18.44 $23.96 $31.98 $40.89 $57.69
      AreaName Yearly $38,340 $49,830 $66,520 $85,060 $120,000
      Salinas, CA Metro Area Hourly $19.31 $25.72 $31.74 $42.29 $56.73
      AreaName Yearly $40,170 $53,500 $66,020 $87,960 $118,000
      Santa Cruz-Watsonville, CA Metro Area Hourly $20.98 $26.36 $31.26 $39.82 $55.58
      AreaName Yearly $43,640 $54,830 $65,010 $82,830 $115,610
      Yuba City, CA Metro Area Hourly $19.51 $23.08 $31.12 $39.86 $58.57
      AreaName Yearly $40,570 $48,010 $64,730 $82,910 $121,820
      Oxnard-Thousand Oaks-Ventura, CA Metro Area Hourly $19.81 $24.51 $31.03 $45.40 $60.66
      AreaName Yearly $41,210 $50,990 $64,540 $94,430 $126,160
      San Luis Obispo-Paso Robles-Arroyo Grande, CA Metro Area Hourly $18.04 $23.17 $30.75 $40.76 $51.44
      AreaName Yearly $37,510 $48,190 $63,950 $84,790 $107,000
      Visalia-Porterville, CA Metro Area Hourly $18.44 $23.79 $30.54 $39.12 $51.89
      AreaName Yearly $38,360 $49,490 $63,520 $81,360 $107,920
      Stockton-Lodi, CA Metro Area Hourly $16.20 $22.50 $30.48 $40.46 $58.80
      AreaName Yearly $33,700 $46,800 $63,400 $84,160 $122,300
      Hanford-Corcoran, CA Metro Area Hourly $18.66 $22.78 $30.45 $40.57 $59.98
      AreaName Yearly $38,810 $47,380 $63,340 $84,390 $124,750
      North Valley-Northern Mountains Region of California Balance of State Hourly $19.07 $22.52 $30.00 $36.55 $50.01
      AreaName Yearly $39,660 $46,840 $62,400 $76,020 $104,020
      Riverside-San Bernardino-Ontario, CA Metro Area Hourly $16.01 $22.76 $29.92 $41.88 $61.88
      AreaName Yearly $33,300 $47,350 $62,240 $87,120 $128,720
      Merced, CA Metro Area Hourly $17.35 $23.11 $29.58 $38.58 $51.69
      AreaName Yearly $36,090 $48,060 $61,520 $80,250 $107,500
      Bakersfield, CA Metro Area Hourly $16.54 $21.88 $29.47 $39.30 $62.29
      AreaName Yearly $34,400 $45,510 $61,290 $81,740 $129,570
      Fresno, CA Metro Area Hourly $18.28 $23.03 $29.44 $38.58 $51.12
      AreaName Yearly $38,020 $47,890 $61,230 $80,240 $106,330
      Chico, CA Metro Area Hourly $14.86 $21.39 $29.34 $38.05 $55.88
      AreaName Yearly $30,900 $44,500 $61,030 $79,140 $116,220
      North Coast Region of California Balance of State Hourly $17.34 $21.09 $29.24 $38.19 $48.41
      AreaName Yearly $36,070 $43,860 $60,820 $79,420 $100,690
      El Centro, CA Metro Area Hourly $17.01 $20.85 $29.19 $37.55 $51.40
      AreaName Yearly $35,370 $43,380 $60,700 $78,110 $106,920
      Madera, CA Metro Area Hourly $17.51 $21.46 $28.38 $37.95 $48.51
      AreaName Yearly $36,420 $44,630 $59,030 $78,930 $100,900
      Redding, CA Metro Area Hourly $15.25 $20.16 $28.15 $36.83 $52.13
      AreaName Yearly $31,720 $41,940 $58,560 $76,610 $108,420
      Eastern Sierra-Mother Lode Region of California Balance of State Hourly $16.51 $20.85 $25.03 $33.46 $49.36
      AreaName Yearly $34,330 $43,380 $52,050 $69,590 $102,660