Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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          Wages for Retail Salespersons in WISCONSIN

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          Location Pay
          Period          		 2025
          10% 25% Median 75% 90%
          United States Hourly $13.08 $14.38 $17.03 $18.59 $23.02
          Yearly $27,210 $29,900 $35,410 $38,670 $47,890
          Wisconsin Hourly $13.12 $13.99 $16.58 $18.18 $23.02
          Yearly $27,300 $29,100 $34,480 $37,810 $47,870
          Northeastern Wisconsin Balance of State Hourly $13.11 $13.66 $16.69 $18.79 $23.13
          Yearly $27,260 $28,420 $34,720 $39,090 $48,120
          La Crosse-Onalaska, WI-MN Metro Area Hourly $12.59 $14.03 $16.39 $17.75 $22.64
          Yearly $26,180 $29,170 $34,090 $36,910 $47,090
          Oshkosh-Neenah, WI Metro Area Hourly $12.49 $13.73 $15.72 $18.10 $22.57
          Yearly $25,970 $28,550 $32,690 $37,640 $46,950
          Appleton, WI Metro Area Hourly $13.21 $14.08 $16.60 $18.19 $22.79
          Yearly $27,480 $29,280 $34,540 $37,830 $47,410
          Western Wisconsin Balance of State Hourly $12.50 $13.65 $16.74 $20.10 $23.68
          Yearly $25,990 $28,390 $34,820 $41,810 $49,250
          Northwestern Wisconsin Balance of State Hourly $10.83 $13.57 $16.71 $19.05 $23.55
          Yearly $22,520 $28,220 $34,770 $39,610 $48,990
          Janesville-Beloit, WI Metro Area Hourly $12.74 $14.08 $16.35 $18.00 $22.91
          Yearly $26,490 $29,280 $34,000 $37,450 $47,640
          Madison, WI Metro Area Hourly $13.61 $14.44 $17.23 $18.74 $23.65
          Yearly $28,310 $30,030 $35,830 $38,970 $49,190
          Racine-Mount Pleasant, WI Metro Area Hourly $11.42 $13.40 $14.89 $17.31 $21.93
          Yearly $23,750 $27,870 $30,970 $36,010 $45,600
          Wausau, WI Metro Area Hourly $12.75 $13.91 $16.42 $18.12 $22.56
          Yearly $26,520 $28,920 $34,160 $37,680 $46,920
          Milwaukee-Waukesha, WI Metro Area Hourly $13.39 $14.04 $16.54 $17.95 $22.93
          Yearly $27,850 $29,200 $34,410 $37,330 $47,700
          Fond du Lac, WI Metro Area Hourly $12.80 $13.45 $16.17 $17.63 $22.54
          Yearly $26,620 $27,970 $33,640 $36,670 $46,880
          South Central Wisconsin Balance of State Hourly $12.50 $13.56 $16.45 $18.17 $23.05
          Yearly $25,990 $28,210 $34,220 $37,790 $47,950
          Green Bay, WI Metro Area Hourly $13.07 $14.07 $16.39 $18.04 $22.86
          Yearly $27,180 $29,260 $34,090 $37,530 $47,560
          Duluth, MN-WI Metro Area Hourly $13.22 $14.10 $16.66 $17.98 $21.97
          Yearly $27,500 $29,330 $34,650 $37,390 $45,710
          Sheboygan, WI Metro Area Hourly $13.40 $14.33 $17.00 $18.44 $23.66
          Yearly $27,870 $29,810 $35,370 $38,340 $49,210
          Minneapolis-St. Paul-Bloomington, MN-WI Metro Area Hourly $14.07 $16.64 $17.63 $18.72 $23.20
          Yearly $29,260 $34,620 $36,670 $38,940 $48,260
          Kenosha, WI Metro Area Hourly $11.59 $13.62 $16.14 $18.07 $22.62
          Yearly $24,100 $28,340 $33,580 $37,590 $47,050
          Eau Claire, WI Metro Area Hourly $12.81 $13.86 $16.35 $17.75 $22.21
          Yearly $26,650 $28,820 $34,000 $36,910 $46,190