Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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          Wages for Market Research Analysts and Marketing Specialists in FLORIDA

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          Location Pay
          Period          		 2025
          10% 25% Median 75% 90%
          United States Hourly $20.86 $28.05 $37.87 $52.07 $74.75
          Yearly $43,390 $58,350 $78,760 $108,310 $155,480
          Florida Hourly $18.67 $25.31 $36.27 $47.89 $62.78
          Yearly $38,830 $52,650 $75,450 $99,600 $130,570
          Sebring, FL Metro Area Hourly $16.52 $20.80 $28.37 $35.05 $45.32
          Yearly $34,360 $43,270 $59,020 $72,910 $94,270
          Gainesville, FL Metro Area Hourly $20.68 $25.68 $34.10 $46.55 $55.87
          Yearly $43,010 $53,410 $70,920 $96,810 $116,200
          Panama City-Panama City Beach, FL Metro Area Hourly $17.64 $22.76 $31.25 $38.13 $55.92
          Yearly $36,680 $47,340 $65,000 $79,300 $116,310
          North Port-Bradenton-Sarasota, FL Metro Area Hourly $20.51 $25.68 $35.22 $48.72 $70.32
          Yearly $42,660 $53,420 $73,260 $101,330 $146,270
          Lakeland-Winter Haven, FL Metro Area Hourly $20.86 $27.21 $36.84 $47.96 $60.49
          Yearly $43,390 $56,590 $76,630 $99,770 $125,820
          North Florida Balance of State Hourly $20.95 $23.99 $33.52 $48.70 $61.80
          Yearly $43,580 $49,900 $69,730 $101,290 $128,540
          Pensacola-Ferry Pass-Brent, FL Metro Area Hourly $17.61 $24.14 $30.48 $44.42 $54.94
          Yearly $36,630 $50,220 $63,400 $92,400 $114,270
          Deltona-Daytona Beach-Ormond Beach, FL Metro Area Hourly $19.93 $24.52 $32.22 $43.86 $58.14
          Yearly $41,450 $51,000 $67,020 $91,230 $120,920
          Homosassa Springs, FL Metro Area Hourly $16.53 $19.42 $28.70 $39.44 $45.64
          Yearly $34,390 $40,400 $59,690 $82,040 $94,940
          Crestview-Fort Walton Beach-Destin, FL Metro Area Hourly $18.77 $23.45 $29.90 $44.35 $62.38
          Yearly $39,040 $48,780 $62,180 $92,250 $129,750
          Cape Coral-Fort Myers, FL Metro Area Hourly $19.70 $23.64 $31.34 $45.84 $62.07
          Yearly $40,970 $49,160 $65,180 $95,340 $129,110
          Tallahassee, FL Metro Area Hourly $19.04 $23.75 $31.25 $44.93 $55.10
          Yearly $39,600 $49,400 $65,000 $93,450 $114,610
          Punta Gorda, FL Metro Area Hourly $17.51 $22.36 $30.51 $39.08 $55.14
          Yearly $36,420 $46,510 $63,450 $81,280 $114,680
          Jacksonville, FL Metro Area Hourly $21.66 $28.27 $36.90 $49.58 $64.09
          Yearly $45,040 $58,810 $76,740 $103,130 $133,310
          Sebastian-Vero Beach-West Vero Corridor, FL Metro Area Hourly $17.89 $22.22 $29.27 $39.90 $56.57
          Yearly $37,210 $46,220 $60,880 $82,980 $117,660
          Palm Bay-Melbourne-Titusville, FL Metro Area Hourly $18.53 $24.87 $35.26 $47.57 $66.62
          Yearly $38,540 $51,730 $73,350 $98,950 $138,560
          Orlando-Kissimmee-Sanford, FL Metro Area Hourly $20.00 $25.18 $35.03 $49.65 $64.43
          Yearly $41,600 $52,370 $72,860 $103,270 $134,000
          Miami-Fort Lauderdale-West Palm Beach, FL Metro Area Hourly $19.35 $27.32 $37.98 $47.87 $61.59
          Yearly $40,250 $56,830 $78,990 $99,560 $128,120
          Tampa-St. Petersburg-Clearwater, FL Metro Area Hourly $18.12 $25.28 $36.16 $45.97 $61.80
          Yearly $37,700 $52,580 $75,210 $95,610 $128,550
          Port St. Lucie, FL Metro Area Hourly $19.98 $25.43 $34.29 $42.65 $52.37
          Yearly $41,550 $52,890 $71,310 $88,710 $108,940
          Ocala, FL Metro Area Hourly $18.40 $22.08 $29.24 $39.79 $51.85
          Yearly $38,280 $45,920 $60,820 $82,760 $107,850
          Naples-Marco Island, FL Metro Area Hourly $20.88 $26.94 $36.19 $47.34 $60.83
          Yearly $43,430 $56,030 $75,280 $98,470 $126,520
          Wildwood-The Villages, FL Metro Area Hourly $19.23 $24.64 $35.04 $46.47 $60.35
          Yearly $39,990 $51,240 $72,890 $96,650 $125,530
          South Florida Balance of State Hourly $18.26 $23.88 $30.50 $43.60 $59.02
          Yearly $37,980 $49,670 $63,430 $90,690 $122,750