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Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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      Wages for Market Research Analysts and Marketing Specialists in CALIFORNIA

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      Location Pay
      Period      		 2023
      10% 25% Median 75% 90%
      United States Hourly $19.25 $25.40 $35.90 $49.26 $65.89
      AreaName Yearly $40,040 $52,840 $74,680 $102,450 $137,040
      California Hourly $22.13 $29.70 $39.95 $62.30 $81.98
      AreaName Yearly $46,020 $61,770 $83,090 $129,590 $170,520
      San Jose-Sunnyvale-Santa Clara, CA Metro Area Hourly $28.07 $40.50 $64.37 $86.07 $104.00
      AreaName Yearly $58,380 $84,230 $133,880 $179,030 $216,310
      San Francisco-Oakland-Hayward, CA Metro Area Hourly $28.66 $38.24 $56.91 $80.72 $98.77
      AreaName Yearly $59,600 $79,540 $118,370 $167,890 $205,440
      Santa Maria-Santa Barbara, CA Metro Area Hourly $22.36 $28.80 $37.66 $52.35 $71.82
      AreaName Yearly $46,510 $59,900 $78,330 $108,880 $149,390
      San Diego-Carlsbad, CA Metro Area Hourly $22.11 $28.79 $37.17 $50.48 $69.10
      AreaName Yearly $45,990 $59,890 $77,310 $105,000 $143,730
      Los Angeles-Long Beach-Anaheim, CA Metro Area Hourly $21.12 $27.59 $36.81 $50.21 $67.97
      AreaName Yearly $43,930 $57,400 $76,570 $104,430 $141,370
      Santa Rosa, CA Metro Area Hourly $20.86 $28.64 $36.56 $48.37 $61.58
      AreaName Yearly $43,390 $59,570 $76,040 $100,600 $128,090
      Sacramento--Roseville--Arden-Arcade, CA Metro Area Hourly $20.57 $27.41 $36.27 $48.71 $64.57
      AreaName Yearly $42,780 $57,020 $75,450 $101,320 $134,300
      Stockton-Lodi, CA Metro Area Hourly $21.25 $26.07 $36.08 $47.40 $62.72
      AreaName Yearly $44,200 $54,230 $75,050 $98,600 $130,450
      Oxnard-Thousand Oaks-Ventura, CA Metro Area Hourly $21.24 $26.89 $36.06 $49.81 $63.63
      AreaName Yearly $44,190 $55,920 $75,000 $103,600 $132,350
      Napa, CA Metro Area Hourly $23.48 $30.14 $36.03 $47.74 $60.26
      AreaName Yearly $48,840 $62,700 $74,950 $99,300 $125,340
      Vallejo-Fairfield, CA Metro Area Hourly $18.61 $25.78 $35.98 $47.21 $59.86
      AreaName Yearly $38,700 $53,610 $74,840 $98,190 $124,510
      Salinas, CA Metro Area Hourly $20.81 $27.49 $35.01 $45.57 $58.36
      AreaName Yearly $43,280 $57,180 $72,820 $94,790 $121,380
      Fresno, CA Metro Area Hourly $19.35 $24.07 $32.55 $44.82 $58.27
      AreaName Yearly $40,250 $50,070 $67,700 $93,220 $121,210
      Yuba City, CA Metro Area Hourly $19.97 $24.72 $32.28 $44.00 $62.11
      AreaName Yearly $41,530 $51,420 $67,130 $91,530 $129,190
      Modesto, CA Metro Area Hourly $21.62 $23.66 $32.09 $42.65 $57.80
      AreaName Yearly $44,980 $49,210 $66,750 $88,700 $120,220
      Santa Cruz-Watsonville, CA Metro Area Hourly $18.26 $25.16 $31.96 $43.66 $61.23
      AreaName Yearly $37,980 $52,320 $66,480 $90,810 $127,360
      Riverside-San Bernardino-Ontario, CA Metro Area Hourly $16.76 $24.00 $31.78 $44.89 $62.48
      AreaName Yearly $34,860 $49,920 $66,110 $93,360 $129,960
      Bakersfield, CA Metro Area Hourly $17.23 $21.71 $30.96 $41.54 $57.90
      AreaName Yearly $35,850 $45,160 $64,410 $86,410 $120,430
      Chico, CA Metro Area Hourly $18.31 $23.00 $30.88 $40.83 $57.10
      AreaName Yearly $38,080 $47,840 $64,230 $84,930 $118,770
      Merced, CA Metro Area Hourly $18.24 $24.56 $30.86 $44.84 $60.10
      AreaName Yearly $37,930 $51,090 $64,200 $93,270 $125,010
      Visalia-Porterville, CA Metro Area Hourly $16.32 $22.69 $30.85 $43.23 $59.17
      AreaName Yearly $33,940 $47,200 $64,180 $89,910 $123,080
      North Coast Region of California Balance of State Hourly $17.37 $23.91 $30.76 $38.94 $56.52
      AreaName Yearly $36,130 $49,740 $63,990 $81,000 $117,560
      El Centro, CA Metro Area Hourly $19.62 $24.00 $30.41 $43.53 $50.01
      AreaName Yearly $40,810 $49,920 $63,250 $90,530 $104,020
      San Luis Obispo-Paso Robles-Arroyo Grande, CA Metro Area Hourly $17.23 $23.03 $29.78 $40.73 $52.47
      AreaName Yearly $35,830 $47,900 $61,950 $84,720 $109,130
      Redding, CA Metro Area Hourly $17.73 $23.11 $29.62 $39.41 $49.04
      AreaName Yearly $36,880 $48,070 $61,610 $81,970 $101,990
      Hanford-Corcoran, CA Metro Area Hourly $20.89 $25.26 $29.42 $39.44 $57.16
      AreaName Yearly $43,450 $52,540 $61,180 $82,030 $118,900
      North Valley-Northern Mountains Region of California Balance of State Hourly $19.21 $23.27 $29.12 $38.67 $53.56
      AreaName Yearly $39,960 $48,410 $60,570 $80,440 $111,410
      Madera, CA Metro Area Hourly $17.18 $21.22 $28.91 $39.64 $47.97
      AreaName Yearly $35,740 $44,140 $60,140 $82,460 $99,780
      Eastern Sierra-Mother Lode Region of California Balance of State Hourly $17.26 $21.50 $28.12 $36.54 $47.22
      AreaName Yearly $35,900 $44,720 $58,480 $76,000 $98,210